AFC Telford United
A founding partner in the StandBased story - home to the first ever non-league mobile app, and a real-world testing ground for the platform's continual evolution.
The First Non-League Mobile App
The story started in the period following COVID, when Ben created a mobile app for AFC Telford United. At the time, this made the club the only side in non-league football with its own mobile app, putting AFC Telford ahead of the curve in supporter engagement and digital communication.
For AFC Telford United, the app was a bold step forward. For StandBased, it was the start of a much bigger journey.
Recognised at the Football Business Awards
The early initiative did not go unnoticed. The work received national recognition at the Football Business Awards, highlighting both the ambition behind the project and the club's willingness to embrace new ways of connecting with supporters.
Football Business Awards
Digital Innovation
A Real-World Testing Ground
AFC Telford United is a club with a strong identity and a rich history within non-league football. Combined with a proactive mindset behind the scenes, that has made the club an ideal partner for ongoing innovation.
Rather than developing features in isolation, StandBased has been able to see how they perform in an authentic football club setting - with real supporters, real matchdays and real operational demands. By testing in a live environment and learning from genuine feedback, the platform has grown into something stronger, more effective and more complete.
From App to Full Digital Ecosystem
What began with a mobile app has since grown into a much broader digital partnership. AFC Telford now benefits from a unified platform that supports multiple areas of day-to-day operations - instead of relying on disconnected systems.
A Partnership at the Heart of the StandBased Story
The relationship between AFC Telford United and StandBased is built on far more than technology alone. It is rooted in trust, shared ambition and a willingness to keep moving forward.
By embracing new ideas, supporting live feature testing, and adopting a holistic digital approach across app, website, shop, CRM and social media, AFC Telford United continues to demonstrate the value of being proactive, ambitious and open to change. Their contribution to the platform's evolution has been significant - and helps every club that now benefits from StandBased.
Reflections on the Partnership
"Telford is the unofficial home of StandBased - it's where it began in COVID with the streaming - and look how far we've come since then. The focus is on fan engagement and building a real community club, and I'd like to think that StandBased is helping the club achieve this goal for a fraction of the market price."
Ben Wiser
CEO @ StandBased
"They've built our website, our app and our club shop, with an overhaul of our youth management system and a new CRM next on the list. It's the kind of digital setup you'd expect at a much higher level of the pyramid - one that has improved the efficiency of our operations and brought our supporters closer to the club than ever before."
Steve Pryce
Owner @ AFC Telford United
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Book a free demo with us at a time to suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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