StandBased® CRM
Know every supporter, sponsor and parent — and what they are worth to your club.
Football Club CRM
Introducing StandBased CRM
The StandBased CRM is football club customer relationship management built specifically for the way clubs work. It gives you a clear, actionable view of your supporters, sponsors, parents and commercial stakeholders, all in one football club customer database. It is the football club CRM your commercial, media and youth teams can all work from.
Why use StandBased CRM?
One Source of Truth
Every supporter, sponsor and contact in one secure football supporter database — no more scattered spreadsheets or lost data.
Smarter Targeting
A football supporter CRM that lets you segment your audience and deliver more relevant, effective campaigns that convert.
Grow Club Revenue
Turn fan data into insight with a football fan data platform that drives commercial income.
GDPR Confidence
Keep supporter data secure and compliant, with unlimited staff logins at no extra cost.
Know Your Fans. Grow Your Club. Turning Data into Insights
As a football fan CRM, StandBased gives you a clearer picture of who your fans are and how they engage with your club. By bringing together ticketing data through automation and integration with your existing provider, digital touchpoints and engagement data, you can identify your most loyal supporters, segment your audience, and deliver more targeted, effective email campaigns that drive stronger results and increase club revenue through a data-led approach.
Acting as a football club CDP (customer data platform) as well as a CRM, it unifies ticketing, digital and engagement data into a single supporter record. With that deeper understanding of your fanbase, a dedicated supporter CRM goes further than basic fan database software, helping you create smarter, more personalised initiatives across the entire club. This also supports GDPR compliance.
Manage every commercial opportunity in one place
As a football club commercial CRM, StandBased gives clubs complete visibility over sponsor engagement and the wider commercial landscape—removing the need for disconnected Excel spreadsheets. Build a central inventory of your commercial assets, from player sponsorships and stadium hoardings to naming rights, media channels and matchday packages, assign values to each opportunity, and track every conversation through the sales pipeline. Your commercial team can see who is speaking to each prospect, the latest updates, the stage of negotiation and the next action required, while diary tools and automated notifications help ensure that nothing is missed.
For an even more visual sales experience, the built-in stadium builder allows you to position perimeter advertising across all four sides of the ground, assign values to individual locations and showcase available inventory during sponsor negotiations. Everything your commercial team needs, all in one place.
Frequently Asked Questions
Why not visit our Knowledge Hub for a video tutorial!
Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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