StandBased® CRM
Combine all your data sources into a single dashboard!
Introducing StandBased CRM
The StandBased CRM is a Customer Relationship Management system built specifically for football clubs. It gives you a clear, actionable view of your supporters, sponsors, parents and commercial stakeholders, all in one place.
Why use StandBased CRM?
One Source of Truth
Every supporter, sponsor and contact in one secure place — no more scattered spreadsheets or lost data.
Smarter Targeting
Segment your audience and deliver more relevant, effective campaigns that convert.
Grow Club Revenue
Turn fan data into insight and a data-led approach that drives commercial income.
GDPR Confidence
Keep supporter data secure and compliant, with unlimited staff logins at no extra cost.
Know Your Fans. Grow Your Club. Turning Data into Insights
StandBased CRM gives you a clearer picture of who your fans are and how they engage with your club. By bringing together ticketing data through automation and integration with your existing provider, digital touchpoints and engagement data, you can identify your most loyal supporters, segment your audience, and deliver more targeted, effective email campaigns that drive stronger results and increase club revenue through a data-led approach.
With a deeper understanding of your fanbase, you can also create smarter, more personalised initiatives across the entire club. This also supports GDPR compliance.
Manage every commercial opportunity in one place
StandBased CRM gives clubs complete visibility over sponsor engagement and the wider commercial landscape—removing the need for disconnected Excel spreadsheets. Build a central inventory of your commercial assets, from player sponsorships and stadium hoardings to naming rights, media channels and matchday packages, assign values to each opportunity, and track every conversation through the sales pipeline. Your commercial team can see who is speaking to each prospect, the latest updates, the stage of negotiation and the next action required, while diary tools and automated notifications help ensure that nothing is missed.
For an even more visual sales experience, the built-in stadium builder allows you to position perimeter advertising across all four sides of the ground, assign values to individual locations and showcase available inventory during sponsor negotiations. Everything your commercial team needs, all in one place.
Frequently Asked Questions
Why not visit our Knowledge Hub for a video tutorial!
Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.
Book a free demo
Book a free demo with us at a time to suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book Free Demo