Sell online easily

StandBased® Shop

Turn shirts, scarves and programmes into revenue, wherever your fans are.

Easy To Use DashboardHigh Converting CheckoutSmall Platform Fees On Sales Only

Football Club Online Shop

StandBased Shop

The StandBased Club Shop is a football ecommerce platform that gives your club a simple, professional way to sell football club merchandise online, directly to supporters and all within your existing ecosystem.

StandBased club shop displayed on a desktop monitor

Why use StandBased Shop?

Sell Anywhere

An online shop for football clubs that lives inside your app and website, so supporters can browse and buy wherever they are.

Connected Ecosystem

Sales data links to your CRM and fan tools, helping you understand supporters and grow revenue.

Easy to Manage

Football club retail software that handles products, pricing and orders from the Dashboard, with automatic confirmation emails.

Low Cost to Sell

Football club ecommerce software with small platform fees on sales only — no big upfront costs to start selling.

Easily manage products & orders

As football club shop software, StandBased lets you manage every part of your football club online store — products, pricing and content — directly through the Dashboard CMS. Orders are visible instantly with confirmation emails sent automatically.

Connected Ecosystem

Unlike a standalone football club ecommerce platform, sales data links to your CRM and fan engagement tools, helping you understand supporter behaviour and grow revenue through a fully connected infrastructure. Your club shop lives right inside your mobile app, so supporters can browse and buy wherever they are. That connection is what makes a football club online shop worth more than a standalone store.

StandBased club shop running inside the mobile app on a phone

Frequently Asked Questions

Whether your football club merchandise shop is included depends upon what level of product you are subscribing to with us. Please visit our pricing page for more information.

Orders from your football club webshop appear automatically in the StandBased Dashboard, with confirmation emails sent to both the club and customer.

Yes. StandBased gives you an online merchandise store for football clubs that you run yourselves, with all products, prices and content managed through the StandBased Dashboard CMS.

Yes. We take a processing fee for your club shop. Please visit our pricing page for more information.

Yes. As a football merchandise platform built into the wider StandBased ecosystem, Club Shop data integrates with CRM and fan engagement tools.

📹 Video Tutorials

Why not visit our Knowledge Hub for a video tutorial!

Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.

Visit Knowledge Hub

Book a free demo

Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!

Book Free Demo