StandBased® Loyalty
Incentivise and reward fans — building stronger relationships across every touchpoint.
Building stronger fan relationships
Every club has a loyal core of supporters, but the real opportunity lies in building on that existing fanbase while also attracting new fans and turning them into lifelong supporters. Loyalty is not just about rewarding purchases; it is about recognising every meaningful interaction a fan has with the club and giving them more reasons to stay connected.
StandBased Loyalty helps clubs create a structured loyalty and rewards programme that brings fans closer to the club across every touchpoint. From regular matchday supporters to occasional visitors, families, away fans and new members of the community, the platform gives clubs a powerful way to encourage engagement, repeat visits and long-term commitment.
What StandBased® Loyalty includes
Points-Based Rewards
Fans earn points from purchases, matchday attendance, away fixtures, memberships, digital engagement and more.
Flexible Redemption
Clubs decide how points are redeemed — shop discounts, food and drink offers, exclusive experiences, ticket benefits and priority access.
Full Fan Coverage
Designed for all supporters — regular matchday fans, occasional visitors, families, away fans and new members of the community.
Encourage Key Behaviours
Drive attendance at more fixtures, increase matchday spend, boost away game support and grow engagement with club events.
Connected to StandBased Dashboard
Manage fan engagement, rewards and reporting from one central place alongside all other StandBased activity.
Build Lifelong Supporters
Give new fans a reason to become part of the club for the long term while keeping existing supporters engaged and valued.
Why use StandBased Loyalty?
Reward Every Interaction
Fans earn points for purchases, attendance, engagement and more — not just spending.
Drive Key Behaviours
Encourage more attendance, higher matchday spend and stronger away support.
Build Lifelong Fans
Give new supporters a reason to stay connected and become loyal, long-term fans.
One Connected View
Manage rewards, engagement and reporting alongside all your StandBased activity.
Rewarding every interaction
With the StandBased loyalty and rewards programme, fans can build up points from the different ways they interact with the club. This could include purchases in the club shop, food and drink sales on matchdays, away fixture attendance, ticket purchases, memberships, event bookings, digital engagement and other activity that the club wants to recognise.
As fans continue to engage, they build their points balance over time. This creates a clear incentive for supporters to keep coming back, spend more with the club and take part in more of the club's wider activity. Instead of loyalty being limited to one area, StandBased Loyalty allows clubs to connect rewards across the full fan journey.
For supporters, this creates a more engaging and rewarding experience. Every purchase, attendance or interaction can feel more valuable, helping fans feel recognised and appreciated for the part they play in supporting the club.
Creating lifelong supporters
StandBased Loyalty gives clubs flexibility over how points can be redeemed. Each club can decide what rewards make the most sense for its supporters, whether that includes club shop discounts, food and drink offers, exclusive experiences, ticket benefits, priority access, competitions or special member-only rewards.
This flexibility means the loyalty programme can be shaped around the club's own commercial goals, fan culture and operational needs. It also gives clubs a valuable tool for encouraging certain behaviours, such as attending more fixtures, increasing matchday spend, supporting away games or engaging with club events.
By bringing loyalty into the wider StandBased platform, clubs can manage fan engagement, rewards and reporting from one central place. This helps create a more connected view of supporter activity and gives clubs the insight they need to understand, grow and retain their fanbase.
StandBased Loyalty is a great way to keep a loyal fanbase engaged while giving new fans a reason to become part of the club for the long term.
Frequently Asked Questions
Why not visit our Knowledge Hub for a video tutorial!
Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.
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Book a free demo with us at a time to suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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