Kidderminster Harriers
From an app migration to a full digital partnership - Kidderminster Harriers chose StandBased to deliver the modern, reliable platform their previous provider couldn't match.
A Smooth Six-Week Migration
Kidderminster Harriers began their journey with StandBased by migrating their mobile app to the platform. The full process was completed over a six-week period, with the transition handled smoothly and the new app passing through the app stores without issue.
From the beginning, the partnership was built around trust, responsiveness and a shared focus on delivering a better experience for supporters. The new app gave the club access to a more modern, engaging and reliable platform - backed by a team that's easy to contact and quick to support whenever needed.
Growing Into a Wider Digital Partnership
After the successful launch of the app, confidence in the StandBased team continued to grow across the club. As the media team, senior management and board of directors became more familiar with the platform, Kidderminster Harriers chose to expand the relationship.
Some months later, the club migrated their website to StandBased as well, taking advantage of the wider holistic platform on offer. This created a more joined-up digital presence across both app and web - and the club has since become an important contributor to the continued development of the platform, regularly sharing feedback and ideas that benefit the wider StandBased family.
Unlocking Commercial Opportunities
The Kidderminster Harriers app isn't only a fan engagement tool - it's a valuable commercial asset. The app itself is sponsored, while the predictor game within the platform is backed by a different company, creating multiple sponsorship opportunities within a single digital product.
This gives partners clear visibility in a way that feels natural within the supporter experience, while also helping the club generate additional value from its digital channels.
Engaging Supporters Across the Whole Club
Kidderminster Harriers use interactive features - like the predictor league table - to keep fans involved throughout the season.
In one recent example, the predictor competition was won by a matchday volunteer in her mid-20s - a fitting reflection of just how active the wider Harriers community is on the app. From dedicated volunteers to casual followers, the platform brings every kind of supporter into the same shared experience.
Making the Most of Push Notifications
Kidderminster Harriers are also making full use of StandBased's free and unlimited push notification feature. On matchdays, the club delivers live updates, scores and key moments directly to supporters' phones.
Away from matchdays, they use the same feature to promote wider club activity and revenue streams - including conference room hire at Aggborough Stadium. The platform supports the club throughout the week, not just on a Saturday afternoon, giving Harriers an always-on channel that's both engaging and commercially useful.
A Club Using the Platform to its Full Potential
What began as an app migration quickly developed into a broader digital partnership built on confidence, collaboration and shared ambition.
From app and website migration to sponsor integration, supporter competitions, feature development and smart use of push notifications, the club continues to use the platform in a way that benefits supporters, strengthens communication and supports wider commercial goals.
Reflections on the Partnership
"We are naturally delighted to work with Kidderminster Harriers FC, who are one of non-league football's big hitters. Matty and the team at the club often provide valuable insights into how we can improve."
Ben Wiser
CEO @ StandBased
"StandBased understand exactly what we look for as a club that embraces innovation. Our app has grown from strength to strength, giving thousands of fans engaging news, offers and content at the tap of a finger - a brilliant success that we're confident will only keep growing."
Matty Paddock
Media Lead @ Kidderminster Harriers FC
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