Leamington FC
Launched on 1 January 2025, Leamington became the second club to join the StandBased programme - a community-focused Warwickshire side now closer to its supporters than ever before.
A Strong Start From Launch
From day one, the Leamington FC app made an immediate impact. More than 400 fans downloaded the app following launch, giving the club a strong foundation for digital supporter engagement and showing clear appetite for a dedicated platform built around the fanbase.
On launch day, the app reached #120 in the UK Sports category on the App Store - outperforming both the Aston Villa and Newcastle United apps. A standout moment that underlined the strength of the launch.
#120
UK Sports Category, App Store
Enhancing the Fan Experience
At the heart of the app is a range of features designed to improve the supporter experience before, during and after matchdays - from live action and predictions to ticketing and squad content.
Live Game Centre
Live line-ups, stats, integrated commentary and instant push notifications.
Predictor Game
Fans predict the score and first Leamington scorer for added matchday excitement.
Ticketing
Buy tickets for upcoming fixtures directly through the app via Kaizen Ticketing.
Squad Hub
Player profiles with bios, positions, photos and sponsor information.
Positive Impact Across the Club
Fans
A new and more accessible way to stay connected with the club. Supporters of all ages have responded positively since launch, with older fans in particular praising the platform as easier and simpler than a traditional club website.
Media Team
A simple-to-use system for uploading stats, player information, videos and other content. The team can work more efficiently while delivering a more professional supporter experience.
Players, Staff & Sponsors
Polished, engaging player profiles help supporters connect with the squad. Sponsors receive clear visibility across the app, adding meaningful commercial benefit alongside the fan engagement gains.
A Milestone for Club and Platform
The launch of the Leamington FC app represented more than the arrival of a new digital product. For the club, it introduced a modern, engaging way to communicate with supporters, lift matchday engagement and elevate the wider club experience.
For StandBased, it was another important step in demonstrating how clubs across the football pyramid can benefit from a digital platform tailored to their needs - exactly what StandBased was created to do.
Reflections on the Partnership
"This release is really special to us here at StandBased. We're committed to helping clubs of all sizes develop apps that positively impact fans, boost commercial opportunities, and benefit communities. This partnership with Leamington FC embodies everything StandBased was created for, and we couldn't be more excited to kick off 2025 with this launch."
Ben Wiser
CEO @ StandBased
"As soon as we found out about Element16 Media's StandBased project, we knew we needed to be part of it. This new partnership allows us to become even closer to our supporters and bring them the latest news first. It takes our media output to a new level, which is vital as we continue our journey and build on our success back up the pyramid."
Max Passantino
Head of Media @ Leamington FC
Book a free demo
Book a free demo with us at a time to suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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